The unpredictability of innovation …

According to innovation guru Clayton Christensen:

Statistically, 93% of all innovations that have ultimately become successful started off in the wrong direction

The probability that you’ll get it right the first time out of the gate is very low.

Excerpted from MIT Sloan Review: Good Days for Disruptors – An Interview with Clayton Christensen Spring 2009

Bottom line: stay flexible, don’t get wedded to a concept …. constantly look for repurposing of the product or its technology.

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