The Homa Files

Watch your back Georgetown Cupcakes …

According to Crain’s Business, In NYC, doughnuts are the new cupcakes.

Homa Family Favorite

We’re talking gourmet doughnuts.

More sophisticated concoctions than the garden-variety glazed or cruller.

They come in a variety of shapes and exotic flavors, such as pistachio-encrusted with lemon curd or square peanut butter filled with banana cream.

And, oh yeah, they sell for up to $3.25 each.

Ouch.

Donut shops aren’t the only ones taking advantage of the surge in popularity.

As a to-go item, doughnuts are also helpful in generating walk-in breakfast traffic for restaurants.

The cost of making a doughnut is relatively low compared with other sweets — and profits are high.

The core ingredients — mostly flour, water, sugar and salt — are relatively cheap, and production doesn’t require a lot of heavy-duty equipment or skilled labor, leading to profits of 15% to 30% per doughnut.

* * * * *
Hmmm … 2 gourmet donuts or a dozen from Dunkin’?

A no brainer …

Thanks to MES for feeding the lead

>> Latest Posts

Tags: cupcakes, donuts, Georgetown Cupcakes, gourmet doughnuts

This entry was posted on July 25, 2012 at 6:55 am and is filed under Food & Drink. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.