Price points: A McDouble for a buck … shoulda asked me.

In October, McDonald’s posted its first monthly drop in nine years.

The company immediately replaced the president of its U.S. business.

The new president “ramped up McDonald’s value messaging, focusing heavily on the Dollar Menu to help drive traffic”.

The company again renewed emphasis on low-priced menu options, such as $1 Sausage McMuffins and coffee.


The result?

McDonald’s sales sales bounced back in November.

Surprise, surprise, surprise…


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