Why the power of word-of-mouth …

From the Rasmussen Reports, Sept. 11, 2008

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46% of voters say they most trust information about the presidential campaign from family and friends as opposed to 32% who trust the information from news reporters more.

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Voters are skeptical of media bias in general.

Only 21% of voters overall say reporters try to offer unbiased coverage.

86% of Republicans, 74% of independents, and 49% of Democrats think reporters try to help the candidate they want to win.

45% of Democrats say most reporters are providing unbiased coverage in the current presidential campaign, but only 20% of unaffiliateds and 9% of Republicans agree.

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63% of likely McCain voters believe reporters would hide information harmful to the candidate they favor, 48% of potential Obama voters agree.

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Full article:
http://web1.rasmussenreports.com/public_content/politics/election_20082/
2008_presidential_election/69_say_reporters_try_to_help_the_candidate_they_want_to_win

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