The Homa Files

Excerpted from MediaPost Publications, “Study: 58% Aren’t Familiar With Social Networking” Sep 5, 2008

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Apparently tweeting, friending and linking have not infiltrated popular culture as much as one might think.

A new study from Synovate reveals that well over half (58%) of those surveyed do not know what social networking is. Even more surprising, more than a third of those who do engage are losing interest in it…

The Dutch were most likely to know the term social networking (89%), followed by the Japanese (71%) and Americans (70%).

Popularity of the phenomenon is fading amongst some, according to the study. When asked if they agree with the statement “I am losing interest in online social networking”, 36% of social networkers globally said yes…

The biggest finding, was that social networking is definitely not U.S.-centric. Overall, 26% of all respondents globally are members of social networking sites. This peaked with the Netherlands at 49%, United Arab Emirates (UAE) at 46%, Canada at 44% and the U.S. at 40%…

Edit by SAC

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Facebook overcame MySpace this year to become the top social networking site.  According to InternetNews.com, Facebook had 132.1 million unique users in June, while MySpace had 117.6 million.  However, in terms of number of visits and average time spent on the site MySpace bests Facebook.  Which should a marketer prefer?

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Full article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=89928

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This entry was posted on September 19, 2008 at 7:05 am and is filed under Internet - Soc Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.