The Homa Files

Excerpted from THR.com “Fox to Change World Series Start Time for Obama”, Paul J. Gough, Oct 15, 2008

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To accommodate a half-hour Obama political advertisement on Fox on Oct. 29, Major League Baseball has agreed to move the start time of World Series Game 6 by about 15 minutes. That would move the start of the game from 8:20 p.m. ET or so to 8:35 p.m.

“Fox will accommodate Senator Obama’s desire … If requested, the network would be willing to make similar time available to Senator McCain’s campaign.”

The blessing from MLB clears the way for Fox to air the promo and collect upward of $1 million in ad revenue for the half hour, more than what either CBS or NBC was charging.

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Full article:
http://www.hollywoodreporter.com/hr/content_display/television/news/e3ifa25645bfd6bcf91b52ef4f665b661f5 

Thanks to SMH for spotting the story

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Ken’s Take:

(1) If I were McCain, I’d take Fox up on the offer and buy 30 minutes or so before game 7 … good buzz even if the series doesn’t go the full 7 games

(2) When at B&D, we’d buy “end of reel” time during the World Series.  It’s kinda like flying standby. Networks sell extra commercial spots (cheap) just in case a game has many pitching changes or goes into extra innings.  One year, we hit lotto — game 7 went extra innings and we got several exposures.  Mc Cain should do that, too.

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This entry was posted on October 17, 2008 at 7:56 am and is filed under Government & Politics, Mktg - Advertising, Sports & Athletics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.