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The 6 drivers of brand credibility …

According to Pete Blackshaw of Nielsen, a brand’s credible reputation is driven by 6 factors:

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Source: Pete Blackshaw http://www.tell3000.com/

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This entry was posted on October 23, 2008 at 7:00 am and is filed under Mktg - Brands. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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