The Homa Files

Excerpted from MarketingPower-PR Newswire Oct.1 2008

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Columbus, OH is the number one sports town in the U.S., according to a recent analysis by sports fan research firm Scarborough Sports Marketing.

The analysis aggregated the avid fans* of the 29 sports measured by Scarborough, including the major leagues, motor sports, college sports, minor leagues, the Olympics.  

Two-thirds (66%) of adults in Columbus are avid sports fans*. Boston, Buffalo and Pittsburgh round-out the top markets for avid sports fans. Nationally, 56% of all adults are avid sports fans.

“Each of the leading sports towns typically has one or two major teams that carry the market. In Columbus, it is college football. The Ohio State Buckeyes football team commands a more concentrated fan base than any other NCAA team . Additionally, the NHL Blue Jackets and the MLS Crew call Columbus home, and the city is surrounded by other major markets with established histories in professional sports — including Cincinnati and Cleveland.

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  Market Area, % Fans Rated “Avid” 

Full article: http://sanantonio.bizjournals.com/sanantonio/prnewswire/press_releases/national/Pennsylvania/2008/10/01/NY36293

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