Excerpted from Ad Age “Kindle Offers Glimpse of ROI on Oprah” by Abbey Klaasen, November 3, 2008
* * * * *
Since Amazon launched the Kindle, its electronic reader, a year ago, it has created a swarm of dedicated customer advocates. But on Oct. 24 it snagged the most important evangelist in Oprah Winfrey, who said, “I’m telling you, it’s absolutely my new favorite thing in the world.”
Oprah’s Midas touch when it comes to selling books is well-documented, so it seems reasonable that the same would be true for Kindle.
6%: The amount Amazon’s visits were up the day Oprah endorsed Kindle on her show…Amazon is a top-20 internet site — so a 6% bump can translate into hundreds of thousands of visitors.
3.1 MIL: The number of unique visitors to Oprah.com in September, according to Compete. The Kindle endorsement also drove traffic to her site..
80%: The percentage of blog posts about Kindle since Oct. 23 that have mentioned Oprah’s endorsement, according to BuzzLogic. About half mentioned the discount Amazon was offering until Nov. 1 — the discount code being oprahwinfrey.
479%: The bump in search traffic for the word “kindle” the day Oprah threw her support behind the product, according to Google Insights.
15,458%: The bump in U.S. web traffic from Oprah.com to Amazon.com, per Hitwise, between Oct. 23 and Oct. 24.
$35.90: How much an Amazon affiliate can earn per Kindle sale, if it is part of the program that shares revenue when a consumer clicks through those links and buys on Amazon. That’s 10% of the purchase price. Oprah could be making a pretty penny on Kindles if she was part of the affiliate program — but she isn’t.
Edit by SAC
* * * * *
Full article:
http://adage.com/digital/article?article_id=132194
* * * * *
Want more from the Homa Files?
Click link => The Homa Files Blog
The Homa Files 
Leave a comment