The Homa Files

Toyota is delaying the opening of a new Prius plant in Mississippi.

The plant, near Tupelo, was originally going to make Highlander SUVs from late 2009. Then, as part of a big shakeup of the company’s U.S. production, Toyota decided it would begin making the new Prius at the site from 2010.

Now, Toyota will wait until the market starts picking up.

Excerpted from Business Week Online, Dec. 15, 2008:
http://www.businessweek.com/autos/autobeat/archives/2008/12/toyota_delays_n.html?chan=top+news_top+news+index+-+temp_news+%2B+analysis

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Ken’s Take: It is broadly reported that Toyota — the runaway market leader in hybrids — loses money on each Prius it sells.  So, if Toyota can’t make money on hybrids, how are they (hybrids) going to save Detroit?  As usual, I must be missing something.

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This entry was posted on December 17, 2008 at 7:45 am and is filed under Autos - Travel, Environment - Green. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.