Disruptive innovation: dentists in food stores … hmmm.

Excerpted from  Business Week, ” Root Canal? Try Aisle Five”, Oct. 13, 2008

Britain  suffers from a shortage of dentists.

So, in mid-September, British supermarket giant Sainsbury’s opened a dental clinic in one of its Manchester outlets. The in-store office will operate during store hours, including evenings and weekends. Most fees ($29 for a checkup, for instance) won’t exceed those charged by Britain’s national health service.

Earlier this year, at another Manchester store, the chain installed a medical clinic that it plans to replicate at other outlets.

If the dental office’s three-month trial is successful, the company says, it will set up 50 others

Full article:
http://images.businessweek.com/ss/08/10/1002_btw/5.htm

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