The Homa Files

Excerpted from the New York Times, “Consumers Want, and Are Skeptical About, Eco-Electronics”, by Joe Hutsko, December 10, 2008

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Among other findings from a survey released today by the Consumer Electronics Association, an industry group representing computer and gadget manufacturers, 89 percent of consumers said that energy efficiency would be a factor in choosing their next television — even as less than half of thepeople surveyed said they’re generally able to make sense of the environmental attributes attached to electronics on the market.

“One of the greatest challenges certainly is consumer confusion about what ‘green’ means”. The lack of a universally recognized means to measure a product’s “greenness” makes it difficult for consumers to find information at the point of purchase.

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– While 74 percent of consumers polled say companies should do more to protect the environment, only 17 percent feel familiar with the environmental reputation and philosophy of companies who make and sell electronics.

– More than 50 percent of consumers believe some companies overstate the environmental friendliness of their products in order to sell more–not always believing what they see or read about eco-friendly products.

– 38 percent said they were confused by the eco-friendly messages. Roughly 51 percent of respondents said they don’t 

Edit by DAF

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Full article:
http://greeninc.blogs.nytimes.com/2008/12/10/consumers-want-and-are-skeptical-about-eco-electronics/?pagemode=print

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