The Homa Files

Excerpted from Marketing Daily “Domino’s Lets TiVo Users Order Pizza Via TV”  by Nina M. Lentini, November 17, 2008 

* * * * *

Why get up? Now, couch potatoes who subscribe to TiVo can order a Domino’s Pizza through the service…

Say you’re watching “Monday Night Football” and an ad for Domino’s Pizza shows up. Right there, as you view the ad and hear your tummy growl, you can click through, order the pizza and have it at your home in about a half hour…  

Domino’s is targeting TiVo subscribers as well as potential subscribers…This includes a special tag in its TV ads that TiVo servers can recognize, thereby allowing the click-through during the ad’s broadcast. Also, at TiVo “central” or the service’s “home page,” where subscribers can view their shows…one of the top five options will be: Order a pizza from Domino’s…

TiVo will tout Domino’s Pizza and the fact that it can be ordered through the service in its subscriber emails and billing statements. In addition, TiVo’s sales force is touting educational and training material to push the fact of this innovation…

Edit by SAC 

* * * * *

While Domino’s has taken to TiVo, Papa John’s is luring Facebook fans with free pizza.  Papa John’s current promotion promises a free pizza to fans who join its Facebook page.  Both pizza makers have had used internet ordering for some time now, but are continually looking for ways to break through the clutter.  Papa John’s also offers text message ordering.  In the words of a Domino’s VP of Marketing from this article, “The only thing better is if we could actually beam the pizza to the consumer.”

* * * * *

Full Article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=94922

* * * * *

Want more from the Homa Files?
Click link => The Homa Files Blog

This entry was posted on January 21, 2009 at 5:56 am and is filed under Digital Media, Internet Marketing - eCommerce -. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.