Ken’s Take: An interesting play. Nice use of technology to drag print into the current century. CBS should get nice buzz. My bet: still too expensive for it to become a common promo device … but, costs keep coming down.
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Excerpted from WSJ: Video is invading a new medium: print. Aug 20, 2009
In a marketing stunt to promote its fall TV series, CBS is inserting thousands of tiny screens in copies of Entertainment Weekly.
The screens measure two and a quarter inches diagonally and play about 40 minutes of clips from new and old CBS shows.
The reader/viewer can push a spot on the cardboard insert that holds the screen and watch a clip of the sitcom “Two and a Half Men.” Push another to see a preview of the new crime-investigation spinoff “NCIS: Los Angeles.” Another delivers an ad for PepsiCo Inc., which is helping fund the promotion.
The player is much like the chips that play music in some greeting cards and magazine ads and is rechargeable.
This isn’t the first time magazines and technology have teamed.
In 2005, CBS embedded People magazine with singing sound chips to promote an Elvis Presley miniseries.
Last year, the cover of October’s Esquire magazine splashed blazes of electronic ink … that flashed with messages and an illusion of a car on the road.
Full article:
http://online.wsj.com/article/SB125073451546645129.html?mod=djemMM
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The Homa Files 
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