The Homa Files

New to me is an interesting tool from Google.

Google Domestic Trends track Google search traffic across specific sectors of the economy. Changes in the search volume of a given sector on google.com may provide unique economic insight.
http://www.google.com/finance/domestic_trends

You can access individual trend indexes.  (Full list below)

For example, the Google Auto Buyers Index tracks queries related to “car, blue book, toyota, kelly book”.
http://www.google.com/finance?q=GOOGLEINDEX_US:AUTOBY

The Google Real Estate Index tracks queries related to “real estate, mortgage, rent, apartments”.
http://www.google.com/finance?q=GOOGLEINDEX_US:RLEST

The Google Unemployment Index tracks queries related to “unemployment, social, social security, unemployment benefits”. 
http://www.google.com/finance?q=GOOGLEINDEX_US:UNEMPL

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Full list of Goggle Domestic Trends

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Ken’s Take: Google Domestic Trends is a blunt tool that will make hardcore statisticians puke.  Nonetheless, an interesting — and, I bet, directionally accurate set indicators.

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Thanks to MSB MBA alum John Tags for the heads-up

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This entry was posted on September 14, 2009 at 7:49 am and is filed under Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.