Archive for September 16th, 2009

"Buying insurance on your own costs 3 times as much" … no kidding?

September 16, 2009

Ken’s Take: Simple arithmetic – if you can’t lay off 2/3s of your insurance bill to an employer (or anybody else), it appears that you’re paying 3 times as much — even though the underlying cost of the insurance didn’t change. 

Are these guys grossly disingenuous or just plain dumb re: basic economics?

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Excerpted from WSJ, Obama and the cost of individual insurance, SEPTEMBER 16, 2009

President Obama likes to take a swipe at “the marketplace” by asserting that “buying insurance on your own costs you three times as much as the coverage you get from your employer.”

This is simply false. The CBO expects premiums for employer-sponsored coverage to cost about $5,000 for singles and $13,000 for families this year on average.

According to the CBO: “Premiums for policies purchased in the individual market are much lower — about one-third lower for single coverage and half that level for family policies.”

One reason that individual policies are cheaper is that they generally require more cost-sharing by consumers.

The reason that employment-based plans seem cheaper is that on average workers only pay 17% of the premiums directly if they’re single (about $850), and 27% for family policies (about $3,500). Businesses pick up the rest by paying lower wages, thus hiding the real costs.

Meanwhile, in the individual market, consumers pay with after-tax dollars.  

This tax differential is the core of “our inefficient and inequitable system of tax-advantaged, employer-based health insurance.”

“While the federal tax code promotes overspending by making the majority unaware of the true cost of their insurance and care … the code is grossly unfair to the self-employed, small businesses, workers who stick with a bad job because they need the coverage, and workers who lose their jobs after getting sick. . . . How this developed and persisted despite its unfairness and maladaptive consequences is a powerful illustration of the law of unintended consequences and the fact that government can take six decades or more to fix its obvious mistakes.”

Full article:
http://online.wsj.com/article/SB10001424052970203917304574412813119441566.html?mod=djemEditorialPage

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Aruba, Jamaica … coconut water refreshes a market … well, maybe.

September 16, 2009

TakeAway: Drink makers have figured out that consumers not only want the absence of “negatives” in their foods and beverages, but now also want some “positives”. 

Let’s see if coconut water turns around the bottled water biz.

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Excerpted from WSJ, “Coconut Water Bubbles” By Suzanne Vranica, August 27, 2009

As the once-hot bottled water business loses steam, drink makers are starting to pour money into marketing campaigns for what they hope will be the next sector to come to a boil: coconut water

Coconut water is the clear liquid inside young, green coconuts and is different from coconut milk, which is pressed from the coconut meat. A popular drink in Brazil, the water is now catching on in the U.S., thanks to its healthy image and athletes and celebrities … who drink the product …

For the past 52-weeks ended July 12, sales of bottled water dropped 6% to $7.6 billion …  sales of coconut water doubled this year to roughly $20 million

 “Although it’s a very tiny part of the beverage business, it’s growing fast because it’s seen as a natural product, it’s relatively low in calories and it has a lot of potassium”

The category’s potential is now attracting the biggest players in the beverage business. Earlier this month, PepsiCo agreed to buy Brazil’s largest coconut water company, which makes coconut water brands Kero Coco and Trop Coco …

Edit by TJS

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Full Article
http://online.wsj.com/article/SB125132416429761857.html

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