The Homa Files

Reuters – CNBC.com, Toyota Plans $1 Billion Marketing, More Hybrids, 17 Sep 2009

Toyota landed three models among the top 10 sold in the recent “Cash for Clunkers” incentive program by the U.S. government.

Now, Toyota is preparing a $1 billion marketing campaign — 30 percent to 40 percent more than the company typically spends in the quarter — to boost U.S. sales in the fourth quarter, while also expanding its line of hybrid models under the Prius name.

The $1 billion will include a media campaign, as well as buyer and dealer incentives, including sweeteners for leasing.

Word of the media blitz comes less than a week after General Motors announced its own media campaign, in large part aimed at recapturing consumers who believe Toyota and other foreign automakers make better products.

Toyota executives said the company planned to sell 500,000 to 600,000 hybrid vehicles globally by the end of 2009.

Full article:
http://www.cnbc.com/id/32903880

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