The Homa Files

I thought that the video linked below — using the Obama campaign as an example — did a nice job of illustrating the impact of branding — including the supporting ingredients, e.g. distinctive “brand mark”, strong visual presentations, consistent (and ubiquitous) use.

The Video Link

WARNING: The politics lean right.  If you lean left, just pay more attention to the branding points being made than to the political points being raised.

It’s worth watching … really !

http://www.youtube.com/watch?v=GdtqtfXdR-c

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This entry was posted on October 5, 2009 at 7:55 am and is filed under Mktg - Brands, Mktg - Promotion, Obama Administration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.