KSF= Key Success Factors
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From BrandChannel, Nimble Amazon Thrives In Recession, September 22, 2009
Having conquered the online book market, reports the New York Times, “Amazon is set to cross a significant threshold” to become the Wal-Mart of the web.
By the end of 2009, Amazon’s worldwide sales of general merchandise will exceed the books, music and movies Amazon is known for.
“Amazon’s expansion strategy has allowed it, almost alone among retailers, to thrive during the recession, even while its own media business has stagnated*”
While Amazon’s marketing has helped transition customers into seeing it as more than a bookstore, back-end innovation is the real engine of the company’s successful expansion.
In Amazon’s huge merchandise warehouses, “every product, shelving unit, forklift, roller cart and employee badge … has a bar code.” The company has an “almost magical business model in terms of inventory management”
Amazon builds engagement with purchase recommendations, wish lists, customer reviews and free shipping.
According to Interbrand — a brand consultancy , the company’s success shows “why you are best off not owning a retail footprint in a recession“: its flexibility lifted it past struggling and fallen competitors like Borders and Circuit City.
Full article:
http://www.brandchannel.com/home/post/2009/09/22/Nimble-Amazon-Thrives-In-Recession.aspx
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The Homa Files 
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