Archive for October 23rd, 2009

The AMA gets double-crossed … surprise, surprise, surprise.

October 23, 2009

Ken’s Take:

For the record: I’m totally against “bending the cost curve” by cutting doctors pay !

The press reports — and my doctor friends confirm — that Medicare reimbursement rates are 15% to 25% below the prices paid by private insurance companies for comparable services.

In many (most?) instances, the Medicare reimbursements are below the doctors’ fully loaded costs.  Said differently — doctors often (usually ?) lose money on Medicare patients.

As a result, popular doctors (i.e. good ones who have an earned reputation and a “full panel” of patients) restrict the number of Medicare patients they treat — sometimes simply refusing to accept Medicare patients at all. Only newbies and unpopular doctors who have excess “capacity” smack their lips when they see Medicare patients coming through the door.  To these doctors, Medicare is to healthcare as Priceline is to airlines — a way to generate some revenue off a perishable asset — the doctor’s available time -to-treat.

To give the appearance of controlling runaway Medicare costs, Congress put bills in place that automatically cut Medicare reimbursement rates from year to year. Under current law, doctors face a 21.5 percent cut in Medicare fees in 2010 and then annual 5 percent cuts for several years.

Recognizing that lower rates would just decrease the number of doctors seeing Medicare patients, Congress has gotten in the habit of overriding the cuts each year — sometimes increasing them. (Note: I think that’s a good thing).

The healthcare reform legislation is supposed to fix the problem by at least freezing reimbursement rates for an extended period (maybe forever).  This “sweetener” is what got the AMA to buy in and publicly support ObamaCare.

The problem: the freeze costs about $25 billion annually — or about $250 billion over 10 years.  That’s an amount that pushes ObamaCare costs over $1 trillion (for 10 years) — that seems to be a number that everybody gags on.

So, Reid tried to outboard the freeze from the healthcare package and pass it as a run of the mill deficit spending program to be enacted immediately.

To Reid’s surprise, some Dems got uneasy with the ploy and voted against it.

So, either the freeze gets put into ObamaCare, bloating its cost — or reimbursement rates go down, understandably angering the AMA — or Congress punts the issue as a post-reform clean-up matter.

I’m betting on the latter.

P.S. I’m also betting that ObamaCare will have provisions mandating that doctors treat some minimum number of Medicare patients — even if the reimbursement rates are below cost.  Just watch … 

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Here are a couple of links with details on Reid’s failed gambit.

The Hill, Miscalculation delivers loss on Medicare doc fix for Majority Leader Reid, Oct. 21 2009
http://thehill.com/homenews/senate/64221-miscalculation-delivers-loss-for-reid-on-doc-fix

WSJ, Temporary Beltway Sanity – The doctor fix blows up in the Senate, no thanks to the AMA. Oct. 22, 2009
http://online.wsj.com/article/SB10001424052748704597704574487622368301370.html

Book wars … Walmart tells Amazon "Take that !"

October 23, 2009

TakeAway:  Wal-Mart just took price-leadership to a new level; consumers are enjoying discounts up to 74% on best-selling books.  Many criticize this price war for its negative impact on the book supply chain and publisher pricing power.  At the same time, some see this price war as an opportunity to attract a whole new batch of readers.

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Excerpted from WSJ, “Book Price War Escalates,” By Jeffrey Trachtenberg and Brian Blackstone, October 17, 2009

Book publishers are worried they and retail chains could be caught in the cross fire as Amazon.com and Wal-Mart ratchet up their price war over online book sales.

Wal-Mart triggered the online skirmish Thursday when it began selling its 10 most anticipated hardcovers for $10 apiece when pre-ordered on its Web site. Amazon matched the offer hours later and Wal-Mart then chopped its price to $9. Friday morning Amazon had matched the price … Late Friday afternoon, Wal-Mart dropped its price a penny, to $8.99.

The discount applies to popular books such as Mr. King’s “Under the Dome” … which carries a $35 price tag but is available on Amazon and Walmart.com for $9, a discount of 74%.

Walmart.com CEO said that the retailer “will go as low as we need to” to underscore Walmart.com’s intent to be a low-price leader online … Publishers are receiving its customary wholesale price from Wal-Mart and Amazon … “Publishers aren’t subsidizing this in any way,” … 

The nation’s two largest bookstore chains, Barnes & Noble and Borders, each operate their own online retail sites. Neither is matching the prices now being offered by Walmart.com or Amazon …

Publishers said they feared the online pricing could hurt small independent book sellers and big retail chains …

Chief executive of Perseus Books Group … said the price wars will help sales in the short run but create problems if they continue. “When your product is treated as a loss leader, it lowers its perceived value,” he said. “If you are taking margin out of the supply chain, it will eventually put pressure on everyone in that chain.” …

If the industry’s top books continue to be sold for $9 online … it will be increasingly difficult for publishers to launch what he described as “the writers of tomorrow,” because the book market may have narrowed significantly …

Some executives said privately they doubted that the two retailers could afford to maintain the price strategy in the long term, unless they could offset losses on the discounted books with more traffic in other parts of their stores …

But some fear a long-term price degradation. The price war is “eroding the economy of the book,” … what will happen if big retailers try to force publishers to slash their own prices.

Despite the worrying news out of the U.S., the mood isn’t all gloom and doom. The price cuts may lead to a flood of new readers on the market, some executives said. In addition, digital books offer opportunities to include new video and audio content in books.

Edit by TJS

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Full Article
http://online.wsj.com/article/SB10001424052748704322004574477050954174722.html?mod=WSJ_hps_LEFTWhatsNews

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Staple brands are stealing the show

October 23, 2009

TakeAway:  The “back-to-the-basics” consumer has given new life to many staple brands, e.g. Campbell’s, Kraft.

But, these brands are quickly finding that consumer purchases should not be taken for granted. 

The competition among staple brands has grown very intense, as consumers now more freely substitute products across categories for their “perfect” purchase.  So, product relevance is more important than ever.

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Excerpted from NY Times, “More Ads for Basic Brands as Shoppers Spend Less,” By Stuart Elliott, October 7, 2009

Readers of this week’s People magazine could be excused for believing they were leafing through a Look magazine from 1959. Of the 44 full-page ads in the issue, half are for brands like Campbell’s, Jell-O, Kraft cheese, Lipton tea and Post cereal.

Familiar packaged foods that were once dismissed as dowdy or out of date are regaining their puissance as Americans spend less and eat at home more. While marketers in fields like automobiles, financial services and luxury goods are slashing ad budgets … advertising is being maintained, and in some cases increased, for prosaic mealtime products …

The campaigns are another sign that marketers, in this case food companies, are still scrambling to keep up with the profound changes in consumer behavior caused by the recession …

In many instances, suddenly budget-conscious consumers are switching from more expensive foods and “are discovering the difference they’ve been paying for is not worth it,” said the editor of a daily food industry newsletter …

The growing power of middle-brow meal items was apparent in a decision on Monday by Condé Nast to close the more upscale of its two food magazines, Gourmet, and keep publishing the more mainstream Bon Appétit. “Gourmet was a tough sell to packaged goods advertisers” … 

Venerable foodstuffs are not only looming larger in the media in which they typically appear, they are turning up in unexpected places. The episode of “Saturday Night Live” … featured commercials for a Kellogg’s cereal and Tabasco hot sauce …

And, new products are being introduced under mainstay names like French’s, Hormel, Quaker, Ritz and Wheaties …

Marketers of longtime kitchen favorites agree that as nice as it is to capitalize on nostalgic feelings, they must also meet contemporary needs.

“A lot of times, people are talking about a return to the ’50s,” said EVP and CMO at the Pinnacle Foods Group … “But it’s important we’re going forward in this new environment in a way that’s relevant to today,” she added, “instead of just playing on our history.” …

For many of these brands, said Patty Bloomfield, VP at Northlich, “the good news is people have a very strong feeling” about their quality and remember growing up with them …

As for the future, experts say they believe the back-to-basics shift in consumer sentiment could become permanent even after the economy improves …

Edit by TJS

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Full Article
http://www.nytimes.com/2009/10/07/business/media/07adco.html?ref=business

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