TakeAway: If you can’t effectively communicate your thoughts then your thoughts are essentially worthless. Below, find Your guide for how to knock your next presentation out of the park.
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Excerpted from Washington Post, “Seven secrets of a Steve Jobs presentation,” By Carmine Gallo, November 4, 2009
Apple CEO Steve Jobs is considered one of the greatest corporate storytellers on the world stage … he has transformed the typical dull, plodding, technical presentation into a theatrical experience. Here are his 7 techniques for … inspiring his audience … wow your employees, customers, investors, and, oh yeah, your profs …
- Sell dreams, not products … It’s important to have great products, of course, but passion, enthusiasm and emotion will set you apart.
- Create Twitter-like headlines … If you can’t describe your product or service in 140 characters, keep refining.
- Introduce the antagonist … great brands and religions have something in common: the idea of vanquishing a shared enemy. Creating a villain allows the audience to rally around the hero–you.
- Stick to the rule of three … the human brain can only absorb three or four “chunks” of information at any one time …
- Strive for simplicity … It’s difficult to find 10 words on a dozen Apple slides. Most of Steve Jobs’ slides are visual–photographs or images … Jobs tells the Apple story; his slides complement the story …
- Reveal a “Holy Smokes” moment … There is always one moment in a Steve Jobs presentation that is the water cooler moment … These showstoppers are completely scripted ahead of time … everyone who watched it–and those who read about–seem to recall …
- Share the stage … Your audience craves variety. Give it to them. They also want to see teamwork. Show it to them.
Edit by TJS
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The Homa Files 
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