The mind has trouble coping with all the information that is thrown at it today.
Consider …
- More information has been produced in the past 30 years than in the previous 5,000.
- The total of all printed knowledge doubles every four or five years.
- One weekday edition of The New York Times contains more information than the average person in 17th-century England was likely to come across in a lifetime.
- More than 4,000 books are published around the world every day.
- The average white-collar worker uses 154 pounds of copy paper a year.
- Every day the World Wide Web grows by 1 million electronic pages.
Source: Repositioning: Marketing in an Era of Competition, Change, and Crisis by Jack Trout with Steve Rivkin, 2010
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