If you’re opposed to the illegal immigration law … then boycott Arizona (Tea) … huh ?

The problem: Other than its brand name, Arizona Tea has nothing to do with the state of Arizona … it’s brewed in New York.

Ready => shoot => aim …

* * * * *

Excerpted from NY Daily News: Opponents of immigration law call for boycott of Arizona Iced Tea, April 28th 2010

Arizona’s new state law allows cops to demand citizenship papers from anyone they stop for a violation and think looks illegal.

Opponents of Arizona’s new anti-immigrant law are calling for a boycott of the state’s products – including the popular Arizona Iced Tea.

The problem: Arizona Iced Tea is actually brewed in New York.

Misguided tea fans vowed to switch to Lipton or Snapple:

“Dear Arizona: If you don’t change your immigration policy, I will have to stop drinking your enjoyable brand of iced tea”
“It is the drink of fascists”.

Founded in Brooklyn in 1992, the firm was based in Queens before moving into a new $35 million headquarters in Nassau County last year.

Actual Arizona firms facing a boycott: Cold Stone Creamery, U-Haul and Best Western.

This entry was posted on April 30, 2010 at 7:50 am and is filed under Mktg - Brands, Mktg - Consumer Behavior. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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