The World’s Most Powerful Spirits & Wine Brands, 2010
http://www.drinkspowerbrands.com/top-10.html
‘Smirnoff launched a wide range of flavoured variants and a number of quality variants.
It faces fresh challenges at the top end from Absolut and Grey Goose.
It is also being undermined from below, from the likes of Svedka – the highest new entrant in 2010 – and Eristoff.
Johnnie Walker has had a pretty tough year with volumes down 11%.
However, Johnnie Walker still remains the most powerful whisky brand in the world outstripping its nearest rivals by some margin – three times bigger than its nearest Scotch rival, J&B,
Barcardi is the rum market …
The brand leverages its relationship with music which helps drive relevance and volume in the nightclubs and bars on which it so much depends.
The sustained appeal of cocktails and Martini’s consistent association and sponsorship of glamorous events …
Positioning Martini as a versatile summer long drink and pitcher option when mixed with fruit juice will extend the brand’s relevance and opportunities for consumption.
French brand Hennessy is the most powerful cognac brand in the world.
The Hennessy brand remains incredibly strong and continues to be a hit with the rap community which has adopted the brand as its own. This association with some of the world’s hippest stars ensures Hennessy’s continued cultural relevance and presence among the world’s most powerful spirits brands.
Its iconic square bottle and black and white label help differentiate Jack Daniel’s from the rest of the whiskey market.
Jack Daniel’s volumes increased slightly in one of the most difficult years for a generation, testament to the brand’s strength and loyal following.
Absolut has lost its status as the world’s strongest vodka brand to Smirnoff.
However, Absolut’s history of innovative marketing activities, that have given it its unique position in the market, gives the brand a solid platform from which to regain its crown.
Chivas Regal’s premium range of aged whisky continues to be appreciated as one of the finest in the world.
The brand’s premium status is supported with sponsorship of premium creative events such as Chivas and Cannes Film Festival.
Captain Morgan reached the top 10 by entering into the spirit of social media trend, accumulating over 200,000 Facebook fans.
Ballentine’s caters for different tastes, giving consumers choice without having to leave the brand.
The brand is beginning to make inroads into the lucrative cocktail market … introducing the brand to a new generation of loyal followers.
The Homa Files 
May 13, 2010 at 11:35 am |
I’m disappointed there’s not a gin label on the list. The “dark” drinks on the list make sense, but the “clear” drinks are all watery or sweet.
Why can’t we reclaim the traditional dry martini with something around a 5:1 or 7:1 GIN to vermouth ration instead of the glass of vodka you get with a few drops of vermouth most bars serve?