The Homa Files

In the past week, we published 2 posts that inadvertently demonstrated a point ….

One of the posts was: CBS goes retro … and I’m a happy man (for reference the original post and link are below).

Almost immediately, we got a couple of reply posts:

• You got the first 2 right and the guy on the right is McGarrett played by Alex O’Loughlin and the girl is Kono. Yeah you heard me… CBS is reinventing…
• The guy on the right, Alex O’Loughlin (pronounced O’Locklin) is Steve McGarrett and the character of Kono is now female and played by Grace Park – check out the new series on CBS this fall, a sure-fire hit!
• McGarrett  is Alex O’Loughlin, the guy you thought was Kono. Kono is now the girl you see. This cast rocks! Alex is a babe and a great actor,too! He will rock as McGarrett!

Notice any similarity in the replies?

Another data point: none of the replies came from a Homa Files subscriber.

Hmmm ….

Conclusion: hats off to CBS for web marketing … they’ve got agents crawling the net for Five-0 references and posting clever replies – veiled as coming from ‘ordinary’ people — to promote the show.

Maybe CBS read our post from a few days prior that cover Search Engine Optimization – how to get your blog post noticed:

Obama, Rush, sex … what’s the connection ?
https://kenhoma.wordpress.com/2010/05/20/obama-rush-sex-whats-the-connection/

Lesson: May shock you, but some web feedback may be nothing more than company-sourced promotion … caveat reader.

Final Note: Kono – a girl ?  Is nothing sacred ?

* * * * *

Original post

CBS goes retro … and I’m a happy man.
https://kenhoma.wordpress.com/2010/05/25/cbs-goes-retro-and-im-a-happy-man/

My 3 favorite TV shows of all time are 24, Mannix, and Hawaii Five-0.

So, my pulse elevated when I read that next year’s program line-up at CBS includes  a reinvention of Hawaii Five-O,”the tropical police series that was a top-ten CBS program in the early 1970s”.”

Below is a pic of the cast.  Guy on the left must be Danny (originally played by James MacArthur), guy in the middle must be Chin-Ho Kelly (originally played by Kam Fong) and the guy on the right must be Kono (originally played by a dude named Zulu).

Left to right: Scott Caan, Daniel Dae Kim, Alex O’Loughlin and Grace Park in the new ‘Hawaii-Five-O’ series.

But, the cast picture begs two questions:

(1) Where’s McGarrett ?

(2) What’s with the girl ?

All I can say is “Book him, Danno !”

* * * * *
WSJ: Playing It Safe: New CBS Lineup Includes Crime Dramas, Remake, May 19, 2010 http://online.wsj.com/article/SB10001424052748704912004575252683905115498.html?mod=djemMM_t

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