ESPN found it increasingly challenging to operate the sports-themed restaurants and will be closing ESPN Zones five of its seven ESPN Zone locations: Baltimore, Chicago, New York, Las Vegas and Washington. Locations in Los Angeles and Anaheim will stay open.
ESPN Zone, an arcade-style restaurant used as a brand extension for the popular sports network, becomes a victim of the economic downturn, where consumers increasingly cut back on visits to restaurants.
WSJ: Disney to Close Most ESPN Zone Restaurants, June 9, 2010
http://online.wsj.com/article/SB10001424052748703890904575296690000235662.html?mod=WSJ_hps_MIDDLEForthNews
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