The Homa Files

WSJ, Amazon Says E-Book Sales Outpace Hardcovers, July 20, 2010 

Amazon reached a milestone, selling more e-books than hardbacks over the past three months. Over the past month, the Seattle retailer sold 180 Kindle books for every 100 hardcover books it sold, it said.

But publishers said it is still too early to gauge for the entire industry whether the growth of e-books is cannibalizing sales of paperback books, a huge and crucial market.

In a statement, Amazon’s chief executive, Jeff Bezos

• countered the perception that sales of the company’s Kindle e-reading device had suffered due to competition from other devices, such as Apple’s iPad.
• said the growth rate of Kindle device sales had “reached a tipping point,” having tripled since the company lowered its price
• painted a picture of accelerating growth in sales of e-books, which can be read on the Kindle
• said its hardback book unit sales also continued to increase.

Full story:
http://online.wsj.com/article/SB10001424052748703720504575377472723652734.html?mod=djemalertTECH

This entry was posted on July 20, 2010 at 6:45 am and is filed under Mktg - Product & Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.