The Homa Files

TakeAway: Beer giant SABMiller, revamping its business model in an effort to stimulate growth, is asking the top managers in its 75 countries to focus on “organic growth” and far less on acquisitions operations restructuring..

Former “MarkStratians,” rejoice!  Indeed, marketing matters.in driving organic growth.

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Excerpted from the Wall Street Journal, “SABMiller Refocuses On Sales, Marketing” By David Kesmodel,September 17, 2010 

SABMiller announced the shift away from a decentralized structure this week to managers at the brewer’s global leadership conference. The change is aimed at boosting sales and profits from existing operations, after many years in which SABMiller generated much of its growth from acquisitions. SABMiller executives – who essentially have acted as local CEOs – now will concentrate on building brands and gaining shelf space at bars and stores.

SABMiller, the second-largest brewer by sales after Anheuser, is streamlining its business by centralizing back-office finance, human resources and manufacturing systems and parts of its supply chain.

SABMiller and other beer giants are trying to build on the strong sales-volume growth they’re seeing in emerging economies such as China, while adjusting prices and trimming costs to offset slower growth or declines in markets such as the U.S. and much of Europe.

Edit by AMW

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Full Article:
http://online.wsj.com/article/SB10001424052748703440604575496284288649798.html

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This entry was posted on September 28, 2010 at 6:15 am and is filed under Mktg - Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.