The President has been rallying his base in in the bluest states.
Looks like there might be a bit of backlash to his message of ‘stay the course’ , ‘spread the wealth’, ‘fear the evil empire’.
He’s back to his all-time approval low of 41% in Gallup … and just a tad below his disapproval high of 52% (which he hit Aug 15-17, 2010)
What ever happened to ‘hope’ and ‘change’ ?
Watch it first, then read the background below …
http://www.youtube.com/watch?v=OTSQozWP-rM&feature=player_embedded
Background
“Last week, Citizens Against Government Waste (CAGW) unveiled a national ad addressing our country’s spending addiction, the dangers of relentless deficits, and the corrosive nature of our national debt.
The ad features a chilling look at one potential future scenario if America continues on its current destructive fiscal trajectory.
The new ad is part of an ongoing communications program in CAGW’s decades-long fight against wasteful government spending, increased taxes, out-of-control deficit spending, and a crippling national debt that threatens the future and survival of our country.
CAGW plans to run the ad on major cable networks throughout the rest of 2010 and into 2011.”
TakeAway: Ben & Jerry’s has come a long way since it was just two guys making ice cream.
Now owned by Unilever, the brand is trying to remain authentic.
However, it’s “All Natural” ingredients aren’t what everyone considers natural.
Bowing to pressure from an advocacy group, Ben & Jerry’s will remove “All Natural” labeling from 48 products.
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Excerpted from Brandchannel, “Ben & Jerry’s Bows to ‘All Natural’ Pressure,” by Shirley Brady, September 27, 2010
…Ben & Jerry’s is removing the phrase “All Natural” from its packaging as a result of a request from a health advocacy group.
The Washington-based Center for Science in the Public Interest announced that the Vermont-based ice cream-maker, which is owned by Unilever, has agreed to remove the words “All Natural” from all its ice creams and frozen yogurts “that contain alkalized cocoa, corn syrup, partially hydrogenated soybean oil, or other ingredients that aren’t natural.”
The move “amicably” resolves a dispute arising from a letter that the Center for Science in the Public Interest sent last month to Unilever. The letter said that at least 48 Ben & Jerry’s products were “improperly labeled.”
Ben & Jerry’s responded to an inquiry from AP it won’t change any recipes, but will remove the disputed phrase gradually from all packaging.
One major point of contention: the FDA “has no formal definition for ‘natural.'” … “The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word ‘natural’ can and cannot be used to characterize a given ingredient,” CSPI Executive Director Michael F. Jacobson said in a statement. …
Edit by DMG
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Full Article
http://www.brandchannel.com/home/post/2010/09/27/Ben-Jerrys-All-Natural-Ban.aspx
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The Homa Files 