TakeAway: The DVD player used to be the most quickly adopted non-phone electronic product, until the iPad launched.
In less than three months Apple sold 3 million iPads, blowing away the 350,000 DVD players sold in the first year.
As people replace their laptops with iPads, companies like Microsoft could be in trouble.
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Excerpted from CNBC’s Fast Money, “iPad Adoption Rate Fastest Ever, Passing DVD Player,” by John Melloy, October 4, 2010
Apple’s iPad sold three million units in the first 80 days after its April release and its current sales rate is about 4.5 million units per quarter, according to Bernstein Research. This sales rate is blowing past the … the 350,000 units sold in the first year by the DVD player, the most quickly adopted non-phone electronic product. …
At this current rate, the iPad will pass gaming hardware and the cellular phone to become the 4th biggest consumer electronics category with estimated sales of more than $9 billion in the U.S. next year …
… Pete Najarian, co-founder of TradeMonster.com …. “It’s really a total media device and there’s not much a PC can do that you can’t do on an iPad.”
… It took five years for the DVD to reach the unit sales pace that the iPad reached in just its first quarter, according to Bernstein. The iPad had the advantage of being the extension of Apple’s ever-expanding ecosystem of iPhones, iPod touches and Macs that are marked by ease of use and a familiar style.
… not only are the iPads cannibalizing the netbook/notebook category in stores, but could also be hurting sales of TVs and digital cameras. …
Apple has been the rare company that keeps the “first mover” advantage. As tablets from Microsoft and Research-In-Motion soon flood the market, and Apple’s market capitalization approaches Exxon Mobil, the company’s going to need the next big extension of that ecosystem. Apple TV is on sale now.
Edit by DMG
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Full Article
http://www.cnbc.com/id/39501308
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