The Homa Files

TakeAway: Changing up your brand’s logo seems to be this seasons latest fad. 

But just because everybody’s doing it doesn’t mean you should, and especially not if you are removing the most iconic parts of your logo. 

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Excerpted from Brandchannel, “NBCUniversal new logo might be ‘the Gap logo’ of 2011” by Abe Sauer, January 27, 2011

Look, we know the economy is bad and times are tough and the future is unknown. And we know that a brand looks at its logo …and wonders if it’s doing everything it can, if it maybe isn’t doing enough. …

But seriously, would brands all stop destroying the most recognizable elements of themselves.

…And now we come to NBC Universal. Is it a passive aggressive move … to pluck the iconic peacock from the new corporate logo?

Or is America’s biggest cable operator’s belief t that it needs to downplay the NBC part of NBCUniversal — name? It surely understands the NBC peacock is one of the most identifiable logos in America, if not the world, right?

We appreciate that it’s Comcast acquiring NBC Universal, …And it’s a new owner’s house and they can gussy up the joint as they see fit.

But Comcast — and Burke — are cable operators not known for their branding, naming (Xfinity?) or design savvy. NBCU, on the other hand, is home to some of the smartest branders on the planet, particularly on the cable networks’ side. Which would you rather do the redecorating in your house?

Also, what’s with running it all together into one word? Just try to pronounce how it looks. Do it, try. “NBCUniversal.”

This rebranding … celebrates the rich and dynamic content, a meeting of brands — so why would Comcast want new toy to be so…. blah? no vibrancy? no color? so… undistinguishable?

Edit by HH

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This entry was posted on February 11, 2011 at 6:17 am and is filed under Mktg - Brandmarks & Logos, Mktg - Brands. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.