A Rasmussen Reports survey finds ….
- 62% of Adults say they drink coffee
- 35% say they don’t touch the stuff
Of those Americans who do drink coffee …
- 23% say they are more likely to buy it from Starbucks
- 22% opt for a convenience store
- 22% opt for a local coffee shop
- 14% get their coffee from Dunkin’ Donuts
- 15% say they purchase it somewhere else.
Of coffee-drinking Americans …
- 57% have at least a somewhat favorable opinion of Dunkin’ Donuts (20% Very Favorable, 22% unfavorable)
- 49% regard Starbucks at least somewhat favorably (14% Very Favorable, 35%% unfavorable)
- 71% of adults generally like the brew they make at home more than the kind they buy in a store or restaurant
- 23% like the kind they buy away from home better
- 63% think the coffee they buy in a store or restaurant is overpriced
By the demos …
- Adults over 40 are more likely to drink coffee
- Adults under 30 are far more likely to buy coffee from Dunkin’ Donuts
- Women have a higher opinion of Starbucks than men do.
- Those who earn $60,000 or more a year like Starbucks more than those who earn less.
- Blacks are more than twice as likely as whites to buy coffee from Dunkin’ Donuts.
The Homa Files 
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