The Homa Files

According to research coming out of Australia, and reported in RetailWire:

Male-only supermarket shopping aisles that focus on gender-specific products rather than merchandise by category could encourage men to browse longer, trial new items and spend more.

“Research has shown that there is a group of male shoppers who have a ‘fear of the feminine’ or fear shopping among women’s health products such as tampons, waxing strips, pink razors and body scrubs,”

“Further, research found that men made more purchases … of health products that were not placed in high traffic areas or next to feminine-inspired products.

Apparently, some men are apprehensive of women’s products and are therefore less likely to spend time perusing their own personal needs.”

The answer: Creating retail ‘man caves’… “Gender specific aisles providie a relief to men, inspiring them to explore and discover new products … and create a sense of privacy, even sanctum.”

I can’t wait to go shopping tomorrow … I need some “privacy, even sanctum.”

* * * * *

Random Finding: Men also shop differently, valuing efficiency and independence over customer service and tend not ask for help.

Or, as Grandma Homa used to say: “Women shop, men buy.”

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This entry was posted on July 8, 2011 at 6:20 am and is filed under Mktg - Consumer Behavior, Mktg - Shopping Behavior, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.