I often use the expression: “Vanilla, chocolate & strawberry do the lion’s share of business” … implying that (a) Pareto is alive and well, and (b) variety often builds in complexity without building (much) sales.
Well, I’m going to start saying “vanilla and chocolate” … “vanilla, chocolate & buter pecan” just doesn’t sound right.
* * * * *
Based on a Rasmussen survey of Adults’ flavor preferences in ice cream, the favorite flavors are:
- 23% vanilla
- 23% chocolate
- 9% butter pecan
- 8% strawberry
- 8% cookies and cream
- 6% chocolate chip
- 4% coffee flavored
- 17% all other flavors
Other findings:
- Vanilla is at the top of the men’s list; chocolate is at the top of the women’s list
- White adults prefer chocolate to vanilla 24% to 19%; black adults prefer vanilla by a 43% to 14% margin.
- Most ice cream eaters (78%) usually buy it at the store and eat it at home rather than go to an ice cream parlor; 17% would prefer going to an ice cream parlor for their treat.
The Homa Files 
Leave a comment