Business Week went “Behind Five Guys’ Beloved Burgers” … here’s some of what they found:
Five Guys’ that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010.
By the end of this year, Five Guys expects to have almost 1,000 stores open around the country, over $1 billion in sales and around 25,000 employees working in Five Guys stores.
Five Guys serves up made-to-order burgers with beef that’s never frozen and absurdly large servings of hand-cut fries.
- Five Guys’ regular cheeseburger, comes with two patties and 840 gluttonous calories
- Five Guys’ uses a special roll that’s sweeter and eggier than a typical bun.
- French fries must be shaken fifteen times, no more, no less.
- Onion and bacon go below hamburger patties, pickles and tomatoes go above.
- They don’t serve milk because kids don’t actually like milk, and kids like Five Guys because it’s a treat.
The fresh, generous meals allow them to charge more than fast food chains such as McDonald’s and Burger King.
Five Guys stores seem to say, in the most loving way possible, “Shut up, sit down, and eat.”
A quirky aspect of their management style: frequent yelling during meetings. “It’s weird how it works … but You end up at the answer.”
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Ken’s Take: Nothing like a stop at Five Guys before a Hoyas’ basketball game. I knew I loved the place, now I know why …
The Homa Files 
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