When asked by Dow-Jones career site “Hire Wire” about Groupon’s prospects and whether it was a good place to start a career, I said:
Young job hunters naturally want to work for a company that is “trendy and cool,” said Ken Homa, a marketing professor at Georgetown’s McDonough School of Business. Getting in on the ground floor of a fast growing company can be exciting.
For those developing a long term career, the sustainability of the daily deals model is critical. “It’s been relatively easy during a recession to get local merchants to sign up once for [Groupon’s] service,” Homa said. “If this is a survivable business model, I’ll be stunned.”
Having a known brand like Groupon on your resume can’t hurt. “When people are selling themselves for the next job, the fact that they had this experience and they saw the formula provides a meaningful credential,” Homa said.
Source: Hire Wire, Chris Prentice
Groupon May Lose Cache as Daily Deals Sites Proliferate
We’ll see …
The Homa Files 
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