The Homa Files

Punch line: First VIA. Now the K cup. Starbucks deepens its entry into the near $2 billion single-cup coffee market through a partnership with Green Mountain Coffee.

Excerpted from WSJ, “Starbucks coffee to be offered in Keurig K-Cup Packs in November”

Last year, Starbucks entered the single cup coffee market with the launch of VIA Ready Brew.

In November 2011, Starbucks coffee will be sold in Green Mountain Coffee’s Keurig K-Cup single-serve packs in grocery stores and specialty retailers in the U.S. …

The agreement provides for the manufacturing, marketing and selling of Starbucks and Tazo-branded K-Cup portion packs throughout the U.S. and Canada …

Also, Starbucks ended speculation that it will debut its own single-cup brewer, though it hasn’t ruled out such plans in the future.

Edit by KJM

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This entry was posted on September 2, 2011 at 6:05 am and is filed under Beverages - Soft Drinks, Mktg - Packaging, Mktg - Product & Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.