Punch line: Retailers are linking security cameras with software to track consumer behavior …
According to Business Week:
On the Web, every click and jiggle of the mouse helps e-tailers customize sites and maximize the likelihood of a purchase.
Brick-and-mortar stores have long wanted to track consumers in a similar fashion, but following atoms is a lot harder than following bits.
For the most part, they’ve been forced to rely on consumer surveys.
“The problem with survey research is the consumer can say one thing and do another.”
To get a better understanding of their customers in real time, mall operators are monitoring shoppers’ behavior with devices that track mobile-phone signals … are finding new uses for old tools such as in-store security cameras.
The goal is to divine which variables affect a purchase, then act with Web-like nimbleness to deploy more salespeople, alter displays, or put out red blouses instead of blue.
The Homa Files 
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