TakeAway: Sorry coupon printers, people are going mobile with their couponing… Juniper research report reveals global mobile coupon redemption is growing an average 8% yearly … overtaking the best paper coupon campaigns.
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Excerpted from progressivegrocer.com, “Global Mobile Coupon Redemption to be 8 Times Paper by 2016”
The global redemption rate of mobile couponing is growing over 8 percent annually, according to Juniper Research.
According to the “Mobile Coupons Whitepaper,” by 2016 there will be over 600 million regular mobile coupon users worldwide.
The report found that mobile coupons have compelling advantages over their paper … as mobile coupons:
- Bridge the divide between online and physical retailing
- Can be individually targeted to drive traffic to stores
For the next few years users will be signing up to multiple coupon schemes and deciding on the ones they like best – so now is a crucial time for mobile marketing agencies to get it right on behalf of their clients and establish a loyal customer base. ”
Other findings from the report include:
- The integration of mobile coupons and mobile payment data is rare and an untapped opportunity.
- Redemption values will exceed $43bn globally by 2016, driven by better targeting and mobile apps.
Edit by KJM
Tags: coupons, mobile couponing, promotion
The Homa Files 
January 16, 2012 at 11:53 am |
Recent infographic on global mobile couponing: http://tag.microsoft.com/community/blog/t/infographic_customers_embrace_mobile_couponing.aspx
Takeaways include:
* Coupons work best when customers are already ready to make the purchase
* 20% of smart phone owners have redeemed mobile coupons (likely driven by Groupon and the like)
* 3/5 consumers in Japan use mobile coupons, compared to 1/3 in the US and UK
* Coupon users will 2X by 2013