Archive for January 19th, 2012

About those top secret transcripts …

January 19, 2012

I’m hoping that Romney simultaneously releases his birth certificate, college transcripts and tax returns. …

Frankly, I don’t really care about Mitt’s tax returns.

Pretty predictable: a gazillion dollars of investment income – dividends, cap gains and tax shelter LPs … 15% effective tax rate … maybe lower since charitable deductions will be at least 10% of income – his required tithing to the Mormon church.

P.S. Don’t remember Obama donating 10% to charities …

P.P.S. Mitt wouldn’t be hiding income from the church, would he?

I’m still more interested in grabbing a peek at the President’s college transcripts … glad that they got brought up again in Carney’s presser yesterday: Carney Dodges Question About Obama’s College Transcripts

OK, call me petty, but I’d like to know:

  • Was Obama’s undergrad GPA higher than George Bush’s?  After all, Obama is proclaimed to be the smartest president ever … the other was, well, dumb old George Bush.  Wouldn’t it be a hoot if Bush outscored Obama?  Remember when Bush’s GPA was revealed to be higher than Kerry’s?  Oops.
  • Did Obama have grades and LSATs comparable to other Harvard Law admits? I’m betting under on the grades and a push on the LSATs.
  • What courses did Obama take as an undergrad? Taught by whom? Would expect lots of poli-sci and philosophy from radicals (think Cornell West types) … little math & science (oops) … zero business or economics.

C’mon …. be honest … wouldn’t you like a peek, too?

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Posted in Election - 2012, Obama, Politics | 3 Comments »

An apple a day is so yesterday … now, “go bananas” every day !

January 19, 2012

Takeaway: Forget the old adage, “An Apple a Day,” Dole wants you to make it a banana a day. As part of its “Go Bananas” campaign, Dole aims to drive more usage occasions with Americans, while making us all a bit healthier…

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Excerpted from progressivegrocer.com, “Dole Dares Consumers to ‘Go Bananas’ in 2012”

… Although nearly 90 percent of U.S. households already buy bananas on a regular basis, Dole wants all Americans to make bananas part of their daily routine in 2012. The year-long initiative aligns with Dole’s long-time goal of bettering the public’s nutritional health through greater consumption of fresh fruits and vegetables.

As the world’s largest provider of fresh produce and the top banana brand in North America, Dole is building upon the success of its “Go Bananas” campaigns in 2009 and 2010 to take America’s love for bananas to the next level. The “Go Bananas Every Day” initiative from Dole Fresh Fruit offers recipes, promotions and partnerships with 366 ways (2012 is a leap year, after all) to enjoy the ubiquitous fruit this year …

Among the ways consumers can show their banana love throughout 2012:

  • Day 78 (Mar 18): Treat your post – St. Patrick’s Day hangover with a banana, nature’s Vitamin B6-rich hangover cure.
  • Day 238 (Aug. 25): Observe National Banana Split Day. The famous dessert celebrates its 108th birthday in 2012.
  • Day 285 (Oct. 11): Trade in the nicotine gum or patch for a banana to help stop smoking …

The initiative will be supported by a 12-month-long multimedia marketing effort encompassing a campaign-specific microsite, traditional and digital advertising, a sticker program, public relations, social media, a blogger and other third-party partnerships. Dole will visit select cities throughout the year to meet with food bloggers, registered dietitians, retailers, the media and other influencers to discuss the health, versatility, affordability and convenience benefits of bananas …

Edit by KJM

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Posted in Health & Nutrition, Mktg - Advertising, Mktg - Positioning, Mktg - Promotion | 1 Comment »