Excerpt from AdAge: “Global Study: 75% of People Think They’re Not Living Up to Creative Potential”
More than 75% of people feel that their countries are not living up to their collective potential to be creative.
In the U.S., 52% of respondents described themselves as creative, the highest of all the regions. It was 36% in France and 19% in Japan.
Japan rose to the top as the most creative country, but Japanese respondents themselves didn’t view Japan as the most creative.
Six in 10 people felt that being creative is valuable to their country’s economy, while in the U.S. it was 7 in 10. France was the country with the lowest number of people prizing creativity — 13%.
Indeed, increasing pressure to be productive rather than creative at work in the U.S. and U.K. was 80%, while 85% in France.
Edited by ARK
Tags: creativity
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