The WSJ reports that:
An analysis by the Association to Advance Collegiate Schools of Business, an accrediting body, involving 733 member schools, found that 28% include the words “innovate,” “innovation” or “innovative” in their school mission statements.
Most use the terms to describe their own curricula.
Business schools have added research centers, classes and even full-fledged majors in innovation.
But some think the schools may be missing the mark, focusing too heavily on ideation and brainstorming while skimping on the practical aspects of turning ideas into concrete strategy and action.
“Innovation requires taking the great idea and doing something with it.”
So where does it all lead?
As schools race to add innovation to their offerings, they’re also trying to differentiate themselves from one another.
The goal at the Haas School of Business at Berkeley, is to create managers who can foster innovation or oversee innovative organizations, not just come up with innovative ideas.
“It’s not about producing home-run hitters.”
Tags: Innovation, MBA, mission statements
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