Divorce: MS splits from NBC … opts to be fair & balanced

According to Reuters

Microsoft is pulling out of the joint venture that owned MSNBC.com, freeing the world’s largest software maker to build its own online news service.

The online divorce stemmed from the two partners’ desire to gain greater control over their digital destinies as the Internet becomes an increasingly important part of their businesses.

Microsoft, in particular, had grown frustrated by contract terms requiring it to exclusively feature MSNBC.com content aimed at an audience with a liberal viewpoint.

The strategy fed a perception that material from MSNBC’s website was politically slanted, too.

“Being limited to MSNBC.com content was problematic to us because we couldn’t have the multiple news sources and the multiple perspectives that our users were telling us that they wanted,”

Anybody remember Air America — Al Gore’s liberal radio network?

Hmmm.

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