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Better vision: Warby Parker eyeglasses.

Punch line: Warby Parker, a luxury eyeglass company with a social component, has grown 500 percent by following a few easy guidelines.

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Excerpted from Inc., “How Warby Parker Grew So Fast: 3 Reasons”

Addressing a crowd of more than 550 entrepreneurs and business owners at the Growco conference, … the company’s co-founder, Neil Blumenthal, offered a bit of insight into how and why the company has grown so rapidly …

  1. Cut out the middle men: By working with a manufacturer in China, and designing the glasses themselves, Warby cut out the middle men and make the glasses far more affordable.
  2. Don’t overspend on unnecessary marketing: Instead of a five or six figure launch spend … Warby launched with two well-placed editorials in Vogue and GQ. The tactic was so effective that … within two weeks, they had sold out … and had a waitlist of 20,000 customers.
  3. It all comes down to company mission: When the company moved into its new offices a couple of months ago, it decided to knock down the walls of the office … “to institute mechanisms for people to learn on a regular basis.”

Edited by JDC
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This entry was posted on September 20, 2012 at 6:17 am and is filed under Entrepreneurship, Mktg - Promotion, Supply Chains. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Better vision: Warby Parker eyeglasses.”

  1. Marina's avatar Marina Says:
    October 20, 2012 at 9:29 am | Reply

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