Punch line: In the last few years, many companies have worked a sustainability message into their corporate mission and values statement. For many, that’s as far as the initiative goes, but Puma is living up to the promise, and launching a new line of biodegradable shoes and apparel.
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Excerpted from psfk.com’s, “Puma Launches Biodegradable Shoes & Apparel”
Puma has announced that it will launch a line of shoes, apparel, and accessories that are biodegradable or recyclable. Available in 2013, consumers will be able to return the products to stores for processing through the brand’s ‘Bring Me Back Program’ when they’re finished with them.
The Puma InCycle collection shows the brand’s commitment to the environment, as it tries to help consumers reduce waste and mitigate their personal environmental footprints.
It includes:
- Lifestyle sneaker Basket (biodegradable)
- Puma Track Jacket (recyclable)
- Shirts (biodegradable)
- Backpack (recyclable)
PUMA InCycle will use biodegradable polymers, recycled polyester, and organic cotton in order to eliminate pesticides, chemical fertilizers, and other hazardous chemicals.
Puma’s CEO, Franz Koch, said, “The PUMA InCycle collection is the first step to help reduce the amounts of garbage that consumer products cause at the end of their lives. We feel that we are responsible for the environmental impact our products cause and this innovative concept in sustainability is a first step towards our long-term vision.”
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