The Homa Files

Punch line:In 2012, it is not enough for candidates to shake some hands, kiss a baby or two and run some TV ads. They also need to be posting funny pictures on Tumblr and snarky comments on Twitter.

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Excerpted from The New York Times’, “Campaigns Use Social Media to Lure Younger Voters”

If the presidential campaigns of 2008 were dipping a toe into social media like Facebook and Twitter, their 2012 versions are well into the deep end.

At stake, the campaigns say they believe, are votes from citizens, particularly younger ones, who may not watch television or read the paper but spend plenty of time on the social Web.

The techniques may be relatively new, but they are based on some old-fashioned political principles … “The more people you talk to, the more likely you are to win” .

“It’s about authentic, two-way communication,” said Adam Fetcher, deputy press secretary for the Obama campaign.

“Social media is a natural extension of our massive grass-roots organization.”

Though the returns on such efforts are not easily quantifiable, neither party is taking any chances.

Edit by JDC

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This entry was posted on October 24, 2012 at 6:29 am and is filed under 2012 Campaign, Internet - Soc Networking, Social marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.