The Homa Files

I guess beauty is in the eye of the beholder … and that one’s perspective on marketing campaigns depends on where they stand.

President Obama’s most recent ad – explicitly analogizing first-time voting to first-time sex  — has caused a bit of a stir.

Dems surrogates are saying it’s clever, edgy, clutter-breaking … and well targeted.

One conservative writer said: “Obama is largely reduced to trawling college campuses for political jailbait … in the increasingly desperate hope of getting at least a few salvageable video clips out of each day.”

We report, you decide.

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This entry was posted on October 27, 2012 at 9:00 am and is filed under 2012 Campaign, Mktg - Advertising, Obama. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.