Punch line: In an effort to further connect digital with brick and mortar, Amazon is installing lockers in a number of retailers including Staples and Rite-Aid.
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Excerpted from brandchannel’s, “Amazon Puts the Hurt (Locker) on Competition”
Heading into last year’s year-end holiday selling season, Amazon … felt some backlash when it provided an app that allowed consumers to find lower prices on any products they found at competing brick-and-mortar retailers.
This year, Amazon is finding plenty of new ways to corral consumers as the holiday seasons looms ever closer.
Staples, the largest U.S. office supply retailer, is planning to install Amazon-branded lockers in its stores that would allow consumers to have Amazon packages shipped to their stores for pick-up.
Amazon already has similar deals with a few grocery, convenience, and drug stores, including at select D’Agostino, Gristede and Rite-Aid stores in New York.
Edit by JDC
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The Homa Files 
November 21, 2012 at 11:19 am |
Annapolis Performance Sports has been doing this for years. It’s saved me every time I’ve needed to get some crucial sailing gear or part early in the morning before a regatta. 24 hour access is key for the convenience. It also benefits the store staff and owners as they can get on the water too.