The Homa Files

DealFlicks.com offers movie goers lower prices for to fill seats that would otherwise go unused.

Similar to the old Priceline hotel model, users select their neighborhood, movie and showing time, and once they’ve paid, the location of the theater is revealed.

Discounts range between an average of 40 and 60 percent off typical ticket prices.

Users can also take advantage of Super Deals – offering the greatest discounts – when they enter two possible screening times and allow DealFlicks to choose which one they see.

Fexible consumers benefit with large discounts.

Theaters benefit by selling more seats (and popcorn).

Source

Thanks to MC for feed the lead.
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This entry was posted on November 21, 2012 at 6:00 am and is filed under Mktg - Pricing, Mktg - Revenue Mgnt. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.