The Homa Files

Ron Johnson had a dream: turn JC Penney stores into Apple Store clones.

You know, cool and trendy … and, of course, no image-destroying sales.

Oops

Not surprisingly, JCP’s sales, profits and share price fell, and fell, and fell.

Today, the JCP board axed Johnson … and, to add insult to injury, replaced him with the guy who had the job before he came.

Lessons leaned: (1) it’s a lot easier to sell iPhones than commodity rags, and (2) ask your customers and employees what they think

So what?

You can bet that he’s leaving with a pile of gold.

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Tags: JC Penney

This entry was posted on April 9, 2013 at 6:15 am and is filed under Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.